Nordic energy company St1 will unify its 1,270 stations under the St1 brand once the current brand licence agreement with Shell its over.
St1 has nationwide networks of St1 and Shell branded retail sites in Finland, Sweden and in Norway. When St1 acquired the majority of Shell’s downstream business operations in 2010 in Finland and Sweden, and in 2015 in Norway, the company entered into a long-term license agreement to use the Shell brand at the acquired part of the retail operations
After the current agreement period, St1 will move to a one brand strategy focusing its entire retail operations under the St1 brand. The current brand license agreement remains unchanged for another couple of years, so the changes will become visible at site level only after that period.
“The cross-Nordic network is our retail business’ forte and a strong channel to introduce more and more renewable energy products to our customers together with new services. One brand strategy also supports our energy transition roadmap. With that roadmap, we have created a strong link from our vision – to be the leading producer and seller of CO2-aware energy – to our strategic focus areas in the short- and mid-term, and our plans for years to come”, says Hilde Wahl, Sales & Brands Business Unit Leader at St1.
The energy company St1 has cross-Nordic retail network, comprising approximately 1,270 St1 and Shell branded sites together with a growing network of gas distribution and EV charging points. The network consists of marketplaces where there are also convenience stores, restaurants, and car washes. Renewable fuels make up an important share of St1’s premium liquid fuels offering – 17.4% of the company’s net sales in 2022.
Source : PetrolPlaza.com
